You have your new small business website and now you need people to come to it. You selected your keywords and worked them into your site. You did that last month and still no one is coming to your website.

You have been reading how Google is clamping down on link building, so you want to stay away from that. What else can you do?

The answer is to add a blog to your small business website. Each time you write a blog posting, you are adding one new page of keyword rich content. Search engines like Google look for that.

Small Business Website

The job of your blog is to attract readers. In addition, blogs are a natural link magnet that attracts inbound links if you write interesting, original and engaging posts. Bloggers will then carry these conversations back to their own blogs and of course they will reference your blog posting with a back link. This is 100% natural link building.

Blog marketing increases exposure, generates buzz, and creates a global message to which individual customers can respond. Blog marketing is also a powerful search engine optimization tool which can be used to dramatically improve website rankings.

Blogs are active while websites are passive. Blogs broadcast their content out to the web via RSS every time there is something new. Websites, on the other hand, wait to be discovered by search engine spiders. It’s like the difference between fishing and hunting. You can sit and wait for fish, or you can actively hunt and pursue.

Your blog should focus on a single topic area. Choose a subject that your best buyers would be very interested in. The key in selecting your topic is to make sure it is closely related to your business AND be something your target market would be very interested in.

Adding a blog to your small business website is the best way to jump your website’s search engine optimization. The RSS feed coupled with regular content growth make a real difference.