By Doug Williams, Website marketing specialist.

websites for dentists, dental websitesA dental practice website should be designed to deliver specific business results for your practice. When building websites for dentists, we look at what the practice needs and what the patients want. It is not about features or platforms the website is built on. Think of your dental website as your online marketing machine. It is the fundamental marketing that is important. Let’s look at planning the ultimate dental website.

Start planning your website by deciding what you need it to do. Here some examples. Once you create your list, you need to prioritize from most important to least important so you can make sure you can visually prioritize so you are more likely to get the results you want.

  1. Attract new patients
  2. Provide professional image
  3. Educate prospective patients on specific services
  4. Provide social proof from reviews and testimonials
  5. Provide answers common questions such as phone number, office hours, location, what insurances do you take?
  6. Attract local search traffic on Google.

Next, think about your patients. Who are they? What services are they looking for? Your website home page needs to communicate why they should choose you as their dentist. Are they searching based on location? Services you provide? Ease of booking an appointment?

The home page of your website has a maximum of 3 seconds to engage a prospective patient by answering their essential questions. The information has to be visually clear without scrolling down the page. If they immediately see what they are looking for, then they will look around your website for the next 2-3 minutes.

Place your call to action in the upper right quadrant of your home page. Why here? Because studies have shown that this area is clearly seen and acted upon. Generally your phone number should be in the upper right and a “Request an Appointment” email form should be just below the phone number.

Think like a patient. What information or answers are they seeking? Make their life easy with printable new patient forms and answers to frequently asked questions. Use the questions asked of your receptionist as a guide of what to include on your site.

Website Traffic: Today SEO requires new fresh keyword rich content to be regularly added to your website. You want to create a diversity of phrases, not just the obvious Dentist “city name”. Include specialties such as sedation dentist“city name”  or a  procedure such as dental implant “city name”.  As you plan your new website, decide how you will regularly add new content, either as a blog or new educational pages. More on dental and medical website design.

Need help with your existing or new website? Complete the information request and either myself or a member of our web team will talk with you about your project.