Daily Marketing Tip

Add A Search Tool

Prospects often came to the website of a major distributor to look for replacement parts. They could browse the online catalog to find the product they needed. Prospects would often click deep into the website to find what they were looking for. Many grew frustrated with this time consuming process and would complain. Solution: add a search feature that included keywords and cross reference numbers. Result: the search tool has been a great success and is the most widely used tool on the website.