Daily Marketing Tip

The Key To Improving Your Site's Navigation.

You may not need to completely redesign your site to improve its ease of navigation. Visitors are 90% more efficient when searching for info with sites that employ "good" labels rather than "bad" labels. They commit significantly fewer errors and report higher satisfaction. The best "good" labels borrow language used by customers. For instance, if customers never refer to your products as "solutions", then you shouldn't use that word to label a section of your website.