Well thought out marketing strategies can be ineffective unless you can translate these into sales. Implementing sales growth strategies allows you to not only control the rate of growth, but also which products you plan on growing.

Sales Growth Strategies

  1. Year-end Analysis: At the conclusion of your sales season analyze what worked and what didn’t. Remove the obsolete or slow moving products. Is there any new competition? What are they doing to grab market share? What are the new trends? Set plans early for the coming year.
  2. Selling Process: Develop the sales experience and your selling process to match what your clients want. This ranges from initial lead through product or service delivery. Craft each element of your client interaction.
  3. Sales Meeting: Kick off your sales year with an all sales staff meeting to review products, programs and pricing. Use this as an opportunity to get everyone on the same page and excited about what they are selling.
  4. Metrics: Establish metrics to measure sales team performance and share the data with your team. Implement regular training of your team. Measure customer feedback and use that to shape your sales team training and compensation.
  5. Volume discounts: Offer larger package sizes or bundle your offerings together with related product. Offer discounts on extended service contracts. The idea here it to get clients to step-up and make a bigger purchase commitment.
  6. Extend your season: Offer early buy incentives or off season pricing.
  7. Upgrade path: After a customer makes a purchase, offer special pricing for them to move up to the next model or to purchase a bundle of related products.
  8. Inventory: Verify you will be able to deliver what you sell either through sufficient inventory levels or increased delivery capacity.