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Archive for July, 2013

Education Based Marketing In video Format Is Today’s Marketing Answer in A Twitter World

You are probably frustrated with the small amount of return you get on your marketing strategies. You are looking for answers and have heard about educational based marketing and wonder how it can set the buying criteria…

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The 6 Step Sales Process in Order to Retain Clients for Life

It doesn’t matter if you are doing online sales or selling to clients in a brick and mortar store. Your sales process contains the same basic steps. You need to attract interested buyers who need what you…

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Use a branding consultant to set your business apart

There are hundreds, maybe even thousands of companies that offer the same product or service. How will yours stand out to customers in a sea of options? That’s where a branding consultant comes in. A branding consultant…

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Use Education Based Marketing to Better Reach Buyers

Ever notice that the people you are selling to are very resistant to traditional selling? There is so much marketing clutter out there that people’s brains tunes out to anything that resembles an advertisement. Want to reach…

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The Importance of a Modern Sales Development Program for Businesses

In this day and age, approaches to marketing and sales should still hold some of the fundamental rules that have guided these fields for decades, but it is also paramount to understand how the landscape has shifted…

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How Small Business Consulting has Changed with the Recession

Small business consulting firms have had to change with what is being termed the Great Recession. They need to actively help with growth or with cost savings. They have to help companies lower their costs and optimize…

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Why Poor Leadership Development Will Hinder Your Sales Effort

As I work with business leaders all over the world there seems to be one constant issue that arises in leadership development with almost every leader I work with and that is poor sales execution within your…

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Tracking Sales Activity to Get Sales Growth

Sales activity tracking can be as simple as preparing an Excel spreadsheet or much more comprehensive using some of the CRM / sales management software that are available. Sales growth can be measured by simple or sophisticated…

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How To Attract Capital And Generate Profit With A Profit Business Plan

Making a good profit business plan may seem like a tedious chore, reminiscent of a diligent workout regiment, but your profit business plan is often the most important way for people to learn about your business and…

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Understanding Sales Qualification as a Path to Sales Growth

Your objective is sales growth. Your sales process needs to include sales qualification. What many don’t understand is the sales qualification is not a onetime event. Your goal for sales growth isn’t to determine if they are…

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